Upsell & Cross-Sell¶

Rule-based upsell & cross-sell system for Shopware 6. Create rules in the admin such as "If product X is in the cart → recommend product Y with a 10 % discount" – no coding required. The discount shown is deducted automatically in the cart as a separate position.

The free core is ready to use right away. Optional plans (In-App Purchase) unlock discounts, the cross-sell box in the cart and further conditions.

💳 Free core & optional plans¶

The plugin can be used free of charge. Additional features can optionally be booked as an In-App Purchase directly in Shopware. Business includes all Starter features.

🔧 Installation¶

• Requirement: Shopware 6.7 – no other plugins are required
• Install via the Shopware Store or as a ZIP under Extensions > My extensions
• Install and activate the plugin
• You will find the rules under Marketing > Upsell & Cross-Sell

⚙️ Configuration¶

Open Extensions > My extensions > Upsell & Cross-Sell > Configure. All settings can be overridden per sales channel.

🧩 Managing rules¶

Marketing > Upsell & Cross-Sell lists all rules with type, priority and status. Use Add rule to create a new one.

General settings¶

Conditions & actions¶

Each line consists of IF (condition) and THEN (action). The rule applies only if all conditions match (AND); the actions of all lines are then executed. For OR logic, create several rules.

Conditions

Actions

🛒 Display in the storefront¶

Upsell on the product page – upsell rules whose conditions match the viewed product appear below the product information in the "You might also like" box, with a discount badge.

Cross-sell in the cart (Starter) – cross-sell rules that match the cart appear below the line items of the cart page and in the mini cart as "Frequently bought together". Customers add the products with one click.

When is the discount deducted?¶

The discount appears as a separate position (e.g. "Discount: Milano Espresso Beans 1 kg (-10%)") and is recalculated whenever the cart changes:

• Cross-sell: as soon as the recommended product is in the cart and the rule matches the cart.
• Upsell: when the product was added directly from the upsell box (products without variants and graduated prices) or the trigger product is in the cart as well.

If several rules recommend the same product with a discount, the discount of the rule with the highest priority applies. An amount discount is entered in the default currency, converted into the customer's currency and never exceeds the line price. Orders keep their discounts even if the order is recalculated in the admin later.

🖥️ Example¶

Goal: customers who put the "Barista One" espresso machine in the cart should see matching beans with a 10 % discount.

1. Marketing > Upsell & Cross-Sell > Add rule
2. Name: "Accessories for the Barista One", Type: Cross-sell, Priority: 80, Active: on
3. Add condition:
   • IF Product in context → Barista One
   • THEN Recommend product + discount (%) → Espresso beans, Discount (%): 10
4. Optionally add further lines with the same condition for a milk frother and cups.
5. Save – the recommendations appear in the cart and in the mini cart; when the customer adds the beans, 10 % is deducted.

🔐 Permissions (ACL)¶

Under Settings > Users & permissions > Roles you will find the entry "Upsell & Cross-Sell" with the levels:

⚡ Performance & data¶

Rules are evaluated on the server and cached. When you change a rule, the rule cache and the affected pages in the HTTP cache are updated automatically. No data is sent to external services. Uninstalling without "keep data" removes all rules.

❓ FAQ¶

📬 Support¶

For questions, suggestions for improvement or individual adjustments, contact us by e-mail at support@cnk-plugins.de.